Content calendar

Wednesday 2 August 2000

New media marketing and old media muscle

The internet may be shaking up the business world, but even dot-coms find that for marketing purposes, they have to look at more established channels. Sonya Rabbitte finds out that for all its promise, e-marketing still has a long way to go...

The Value Proposition: Budgeting - the first step to information superiority

IT has become the weapon of choice for competing for markets in the information economy with the assumption IT is a better investment than labour. However, statistics indicate this is not always a good assumption. Proceeding on this assumption raises the question: How much IT is good for you?


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