If you are the head of IT at an organisation in the UK - public or private sector, large or small - you should be on the CIO Jury. Indeed, many of your peers already are.
CIO Jury is about thought leadership, conveyed to a quality audience over a tried and tested platform. It's about tremendous visibility, in good company. It's about a hassle-free way of getting people and their opinions in front of others.
Here's how it works:
Roughly every week - sometimes more often, sometime less - CIO Jury members receive an email from silicon.com containing a short question that demands a yes or no answer.
The CIO Jury is a painless way to keep up to speed with what peers think about some of the big current and strategic issues facing our sector and our organisations - and gives me the opportunity to have my say as well.
Sean Powley,
head of IS strategy,
London Borough of Barnet.
The subjects have been chosen by the editorial team and often tap into a hot topic of the week or day. Recent examples include Does outsourcing work?, Will the IT department exist in five years? and Do IT suppliers understand your role and your pressures?
Questions are rarely very technical, though subjects such as security and mobility crop up regularly. The focus is on strategy, business decision-making and the changing role of the individual in charge of IT.
So respondents can give us a yes or no (sometimes just a 'Y' or 'N' over their BlackBerry, even). Or they can go to the other extremes.
Some subjects provoke 250 or so words of forthright opinion. We value it all and quote liberally, taking time to air the views of those on opposing sides of arguments in our resultant articles.
Other times, a response isn’t forthcoming - maybe our pool member was too busy, away for a day or two or perhaps the subject just didn't resonate. No matter. Part of the attraction of CIO Jury to participants is that this has proved a hassle-free, convenient way of publicly contributing to key debates.
If a reply isn't possible - for any reason - the idea is that our email is simply binned. After all, another subject will be along shortly and this is about opinions, rather than a market researcher's determination to poll a specific sample.
The word jury implies 12 people and we promise a rapid response to topical subjects because all jury pool members know they will be guaranteed a place in our final content if they are among the dozen people to get back to us first.
As the popularity of CIO Jury continues to grow, we also try to use all responses in supplementary articles, wherever possible.
This is an approach we are developing, as we are real world events surrounding this brand.
So if you're a head of IT and think CIO Jury, with its commitment to interesting subjects, low time overhead and high visibility is for you, email the editorial team at silicon.com here.
We leave you on this final note, about how even the rest of the IT department views involvement:
One CIO at a leading investment bank even told silicon.com: "When at work I tell my staff what I think about a subject, they're sceptical. If I espouse the same views at a conference, maybe they won't hear me. But when they read those same views on the pages of silicon.com, alongside those of other CIOs, they believe me."
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