You are here: silicon.com > Financial Services > News

CRM is top priority for banks

Competition for customers hotting up...

Tags: crm, banks, 2007

By Tim Ferguson

Published: 28 February 2007 17:15 GMT

European banks will invest heavily in customer relationship management tech to combat increasing competition in 2007, according to analyst house Financial Insights.

Banks will focus on CRM projects more than established cost-cutting IT measures in order to retain existing customers and acquire new ones, it predicts.

This would include analytics technology to allow banks to target customers more effectively with services they will be interested in through tailored marketing campaigns.

European research manager, Rachel Hunt, who carried out the study, told silicon.com the harmonisation of European banking - with initiatives such as MiFID and Sepa - will mean customers may be tempted elsewhere in the search for better services. Banks will therefore have to respond to remain competitive.

silicon.com Financial Services

Get the latest financial services news straight to your inbox. Sign up for the FS newsletter today!

In the research report - entitled Strategic Initiatives for European Banking Top 10 - customer-centric projects move up to third place, just below security and fraud management, and regulatory compliance.

The top 10 looks at initiatives banks will focus on in the coming year.

  1. Zones
  2. Management
  3. Networks
  4. Software
  5. IT Services
  6. Hardware
  1. Verticals
  2. Public Sector
  3. Financial Services
  4. Retail & Leisure

silicon.com Financial Services
Get the latest financial services news straight to your inbox. Sign up for the FS newsletter today!


  • Jobs
Business Relationship Manager

Along with ensuring first class customer service levels an integral part of the position involves cross selling the banks additional products ...

Relationship Manager - Bournem

Excellent opportunity to join a top tier-banking organisation within their Premier/Private banking division based in the Bournemouth Area in Dorset. ...

Senior Search Manager

Job Description Search Engine Marketing and Search Engine Optimisation deliver a significant proportion of Dell's online revenue and As a part of a ...

Agenda Setters 2008
Welcome to the ninth annual Agenda Setters poll – silicon.com's list of the top 50 most influential individuals in the technology and IT industries, from techies and CIOs to entrepreneurs and business leaders. Find out more in our latest special report.




Quick Sitemap Links: