You are here: silicon.com > Financial Services > News

Lloyds TSB tops website test

Dark horse turns out to be 'my little pony'...

Tags: keynote, customer satisfaction, lloyds tsb

By Julian Goldsmith

Published: 15 October 2007 09:00 GMT

Lloyds TSB has been named top of the list for online customer experience in a new study.

silicon.com Financial Services

Get the latest financial services news straight to your inbox. Sign up for the FS newsletter today!

The Keynote Systems Customer Experience Rankings of UK Banking Prospects study of 1,800 consumers across eight of the leading UK banking sites measured 250 metrics and found Lloyds TSB scored highly on customer satisfaction, acquisition and brand.

It also won three metrics including ease of opening an account and privacy and security.

Co-operative Bank and NatWest also performed well.

Keynote Systems European director of consulting, Malcolm Otter, said: "Often, people who had initially perceived a bank to be extremely approachable and friendly were disappointed when they visited its site. Equally, those brands that from a distance appeared to be overtly corporate or hard-facing often surprised the participants with a well-organised site."

  1. Zones
  2. Management
  3. Networks
  4. Software
  5. IT Services
  6. Hardware
  1. Verticals
  2. Public Sector
  3. Financial Services
  4. Retail & Leisure

silicon.com Financial Services
Get the latest financial services news straight to your inbox. Sign up for the FS newsletter today!


  • Jobs
Director of Service Delivery EMEA

The primary objective of this role is delivering the executional elements of contact centre floor operations across the EMEA outsourced contact ...

Product Manager (credit and payment cards)

Very experienced in Analytical problem solving skills *Build a metrics framework to analyse the End to End financial product customer experience ...

PRODUCT MANAGER - FINANCIAL DATA INFORMATION - FINANCIAL DATA FEEDS

Be responsible for meeting customer retention and satisfaction metrics. Product Manager * Data * Financial Data * Data Feeds* Fixed Income * Capital ...

Nick Beecham and Belinda Doshi
No more tax breaks for offshoring?
Financial services firms must prepare now for 2010 legal changes

Tim Ferguson
On a new Voyager, tackling fraud and the intellectual challenge
Interview: Nationwide IT director, Peter Stafford

Nick Heath
David Lister on smart grids and why he left RBS
Interview: National Grid CIO

Andy Jones
Why banks will push ahead with offshoring
Comment: Even if they don't want to

Catherine Stagg-Macey
Legacy IT holding back insurers
Comment: Economic crisis means finance giants must step lively

Julian Goldsmith
The City fund manager with no IT department
Q&A: How asset management is embracing the cloud...

Agenda Setters 2009
Welcome to the ninth annual Agenda Setters poll – silicon.com's list of the top 50 most influential individuals in the technology and IT industries, from techies and CIOs to entrepreneurs and business leaders. Find out more in our latest special report.




Quick Sitemap Links: