CPP insurance refers to the master

Insurance company CPP has implemented a master data management (MDM) system to consolidate 10 million customer details across 280 financial partners.

silicon.com Financial Services

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According to CPP group data manager Chris Robinson, the MDM hub - provided by DataFlux - will allow the company to draw out higher quality data about its customers - information that can then be used by customer-facing staff. The hub will also be used to avoid data corruption and duplication of work.

"The system will improve the operational and analytical value of our data. Information from our business intelligence system is vital for our partners to have a better conversation with customers," Robinson told silicon.com.

He added the implementation will achieve return on investment within the first year of operation.

The first phase of the implementation, the integration of the company's data marts into the MDM system, will be completed by the end of this month.

Phase two, involving the inclusion of additional base-level customer information such as demographics, is scheduled to come to an end by the first quarter of 2009.

The final phase of the project, which focuses on a move to a more real-time processing environment and an integration into customer management applications, is expected to conclude by the end of the third quarter of 2009.