Photos: Barclays turns to Hollywood to sell security

Think of a great premise for a Hollywood blockbuster and chances are it wouldn't involve IT security.

But Barclays has scored a runaway hit by taking big screen successes like Bridget Jones's Diary and A Time to Kill and giving them a security twist, as seen in the promotional poster seen here.

Five security-themed movies, based on genres from science fiction to rom com, were created for a Barclays campaign to help educate the bank's 140,000 staff about information security.

The campaign centres around a 22 minute film The Risk! created for Barclays by marketing company Twist & Shout Communications, which features the five film parodies as dream sequences.

It has proved to be a hit with workers since launching last year, with staff requesting copies of the film on a daily basis and a tenfold increase in staff reporting security issues since the film's release.

With the film shot on location in Nottingham and Leicester, the entire project cost less than £1 per employee, according to Barclays.

To try and generate a blockbuster-like buzz, the film was given a mock world premier, followed by a general release on DVD and the bank's intranet - accompanied by a movie trailer and posters that were put up around Barclays' offices.

Check out the film and trailer on the Twist & Shout Communications website.

Photo credit: Twist & Shout Communications