Group Head of Digital Marketing

Group Head of Digital Marketing

Purpose:

Amazing opportunity to work for one of the world?s best known online travel brands. You will have the opportunity to further enhance this pioneering, respected online brand?s offering.

Fundamentally accountable for digital marketing efficiency across our business platform, this role will coordinate and enhance digital marketing capability across Europe.

Managing a team of channel experts in display, PPC, SEO, CRM & Customer Experience (UI) as well as an analytics team looking at both the Consumer & Channel.

This team will provide a central ?best practice? service to all markets, ensure the best technology is in place (measurement & technology platform) and provide all metrics required for both Group and the local markets.

Responsibilities:

·         Accountable for the marketing ROI for all digital channels

·         Developing and sharing ?best practice? for all digital channels through strong networking / influencing skills

·         Analyse and report on performance of digital channels

·         Manage supplier relationships for all agencies

·         Identify & pilot new techniques for digital marketing channels

·         Identify, share & encourage adoption of best practice

·         Identify, assess, trial and assist implementation

·         Manage team of Group level channel experts 

Specialist Knowledge & Skills

• Ideally 10 years or more previous experience in a similar role and minimum 6 years
• Extensive marketing experience across all digital marketing platforms
• Ability to network & influence multiple nationalities
• Strong understanding of ?channel conflict? and how to manage the overall marketing mix
• Recent experience in complex matrix environment

Desirable

·         Understanding of both Affiliates & Meta-search

·         Aspiration to develop career in the direction of a country based Managing Director role

Location:                central London

Salary:                     £70 ? 90,000 basic + bonus + package

Reports into:          European MD and Chief Marketing Officer

If this sounds like the role for you please do get in contact by clicking the ?apply? button below and sending us your CV. Unfortunately due to the large volume of applications we receive, we are only able to respond to those who are successful (which will be within 3 working days).

As we are asking for your CV, I guess it?s only fair that you find out a bit about us too...

THE BLUEPRINT is a digital marketing specialist recruiter, working closely with several of the top digital agencies in the country. Our goal is to deliver the best service possible to both our candidates and clients, hence our 3 core values ? Quality. Integrity. Results. We are creating a brand new blueprint for digital recruitment!