 No. 39 Jon Rubinstein, senior VP, Apple iPod division
Last year's position: Not placed
The all conquering iPod currently holds around over half of the market share in digital music players and Jon Rubinstein is the man in charge of it all. With a healthy commercial presence and millions of captive iPod fans, Rubinstein's every move will doubtless be watched with eagle eyes by competitors.
He's ensured that Apple has had a new iPod on the market with regularity and has had a hand in tackling the compatibility issues that have bugged the iPod for the past few months.
But Rubinstein made the list not only for the iPod but for being behind Apple's success at marrying software and hardware design together - a strategy that creates secure products everyone is eager to copy.
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