The Spam Report

You are here: silicon.com > Research > Special Reports > The Spam Report

The Spam Report

Should spammers be forced to pay for their actions?

...and we're talking cold, hard cash here

By Will Sturgeon

Published: 7 July 2003 06:59 GMT

Among the various suggested methods of controlling spam is the notion that a change in billing - which would make spammers pay for their actions - is the way to go. But it is an issue which is dividing opinion.

Some believe it will be innovation which finally stops spammers in their tracks, while the opposition believe such a fundamental shift in the way we use email will be unworkable.

Ted Hunting, director of marketing for communications mediator Narus, and a proponent of charging for email, said: "What we are looking at is the idea that we can charge a very minute amount to send an email.

"Perhaps until you've sent 100 there's no charge but after that there are small charges per email. If you are somebody, like a spammer, who is sending tens of millions of emails per day these costs will really add up. The more we can do to hit them in the pocket the better."

However, not everybody in the industry is convinced. Critics suggest spammers - who often tend to be one step ahead of the technology being implemented to halt their activities - will merely find a way around the billing and will simply pass the costs onto innocent victims whose servers they abuse to send mail.

"It's not a perfect solution," said Hunting. "But it will hopefully help to a certain degree with some spammers. It's not going to end the problem, that will take a combination of factors, but it could help to control the problem."

Enrique Salem, CEO of Brightmail, isn't so convinced. Speaking to silicon.com after Tuesday's Spam Summit Salem said: "I don't think the idea of charging people for sending spam is a workable one. For a start we're talking about changing the very model of email and that's not going to be easy."

Another side who would be opposed to billing for mass mails is the direct marketers.

Narus' Hunting said: "I don't think genuine direct marketers are going to like what I'm saying but I think there has to be a nod to the consumer here. Of course there will be complaints but this is an issue where the consumer has to come first."

Hunting belies a move onto this kind of billing model may well be "a natural evolution" and something which we see sooner rather than later.

"Things have really come to a head with spam now," he said. "The way things are going currently I think this will happen within three years, if it is going to happen at all."

What are your thoughts on this issue? Email editorial@silicon.com and let us know.

  1. Zones
  2. Management
  3. Networks
  4. Software
  5. IT Services
  6. Hardware
  1. Verticals
  2. Public Sector
  3. Financial Services
  4. Retail & Leisure
The Spam Report News

Virtual worlds under siege from cyber crime
A hiding place for scams, spam and phishing…

Spammers switching on to YouTube?
Video spam and PowerPoint slides next on the menu, warns MessageLabs...

Spam surge emanating from the Far East
Made in China...

US court upholds anti-spam law
Junks convicted spammer's appeal...

Spammers dust off their botnet passports
Targeting pastures new...

The Spam Report Extra

Stories from around the web...

Beware: You have mail Times Online

The economies of spam Global Politician

Special report: Fighting spam and cyberscams CNET News.com

Spam ain't dead yet PC Magazine

Slaying Spam-Spewing Zombie PCs PC World

RELATED RESEARCH

Make your voice heard

silicon.com and the Bathwick Group have created an opportunity for business and IT executives to share their experience with each other and thus enhance their knowledge of the IT marketplace.

Join our research panel, and you'll be asked to participate in short surveys - and then will be privy to the answers of all your colleagues, as we send you tailored versions of the results.

Extras include complementary passes to silicon.com events and survey prizes such as iPods. Plus, there are the obvious networking opportunities with your fellow panellists.

For more about the Research Panel and how to join, click here



Quick Sitemap Links: