Photos: E-tailer Iwoot opens Second Life shop

Gadget e-tailer iwantoneofthose.com (Iwoot) has opened a Second Life island which contains a virtual store selling real-life goods.

Once on the Iwoot island - which also has a beach, lighthouse and maze - users can buy real items.

Tim Booth, Iwoot founder and creative director, said Second Life provides a safe way to test how to move the Iwoot business from its 2D website into 3D worlds but added: "We are not expecting to sell millions and millions of gadgets online through Second Life."

The 65,536 square metres of virtual space cost £800 to purchase and a "few thousand pounds" to develop out-of-house with Second Life content creators Riel Life Productions, he said.

Booth added: "As long as we can keep up and possibly stay slightly ahead of the competition then the business case will bare itself out for very little upfront debt."

Pictured is an avatar in the Second Life store.

Photo credit: Riel Life Productions