Serena moves into Europe with UK base

Change management specialist Serena Software is launching a development team in the UK as part of an effort to raise the company's European profile.

By Sally Watson, 15 November 2000 11:54

NEWS Serena software, allows customers to track and evaluate system performance across multiple platforms. According to Tony Stayner, VP of marketing at Serena, its products address the problem of managing business processes as traditional companies move towards a new ebusiness model. He said: "70 per cent of mission critical applications in global 2000 companies run on mainframes. Serena helps to manage the change to bring those applications to the web." Ailish Berry, UK managing director, uses the example of the Microsoft hack to explain the software's use. "Source code is a critical asset and we can identify who has access to it and who is changing it. "You need to be able to evaluate and identify the right processes, irrespective of platform." The company is launching its UK development centre in London to address the specific needs of European customers who, according to Berry, need to have their own voice. "For example, lots of German customers have Adabas sites at the database end," she explained, "but Adabas is nowhere in North America." Despite securing high-profile customers like BP, Esso, IBM, Lloyds of London and Nestlé, the 20-year-old US company retains a low-profile and refers to itself as an "industry secret". For more information, visit http://www.serena.com

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