By John Oates, 24 August 2001 17:09
NEWS Online advertising buyers on the continent prefer 'sex' as the search engine keyword for banner ads - but north of La Manche, its 'Formula One' that fires people up. Research from advertisement monitoring company LemonAd revealed that advertising buyers in France, Germany, Italy and Spain favoured the word 'sex' when using search engines to seek out web sites on which to advertise. But in the UK, 'Formula One' hits the top spot, with 'sex' coming below 'weather' and 'euro' in a lowly 37th place. LemonAd surveyed users in five countries across Europe. The most popular keywords in the UK were Formula One, health, travel, MP3 and cars. In France, 'sex', 'cars', 'employment', 'dating' and 'property' ranked in the top five. German ad buyers chose 'sex', 'travel', 'MP3', 'property' and 'SMS', while Italians picked 'sex', 'MP3', 'employment', 'webcam' and 'cinema'. In Spain, 'sex' again took the top slot, with 'woman', 'employment', 'work' and 'credit' making up the rest of the top five.
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