Freeview sales going through the roof

'Poor man's digital TV' confounding critics...

By Will Sturgeon, 4 December 2002 09:20

NEWS BBC-backed digital TV venture Freeview is struggling to keep up with demand for set-top boxes in the run up to Christmas. Around 65,000 set-top boxes have been sold since the 'digital TV through your aerial' offering hit the shops and manufacturers and retailers say they are running out of stock at a time when Christmas sales would be expected increase demand further. Freeview set top boxes, which promise to provide Digital TV programming for a one-off payment of £99 are aimed at those who want more choice without costly cable or satellite subscriptions. Freeview replaced the now defunct ITV Digital. Critics have been quick to knock the channels on offer with Freeview, which come largely from the BBC's own stable of digital programming, and many have also questioned the sense of launching a service which cannot be upgraded to receive premium services such as Sky Sports or Movies for those who so wish. However, the BBC claims one million people have requested information on the service already.

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