By Ina Fried, 14 October 2004 09:15
NEWS After dreaming up big plans for its network of retail stores, Apple Computer is starting to think small.
The Mac maker plans to expand its network of retail outlets by creating a mini version of the Apple store. Apple CFO Peter Oppenheimer confirmed the company plans to open six smaller stores in the US.
Oppenheimer said the smaller stores will allow Apple to reach more people in more places, but did not offer many details.
The company has scheduled a press briefing today at one of the outlets - at a shopping mall near Stanford University, just a stone's throw from an existing retail outlet in downtown Palo Alto, California.
Since opening its first stores in May 2001, Apple has experimented with bigger-than-average stores, opening "flagship" outlets in New York, Chicago and San Francisco, among other locales. The company also has expanded overseas, opening stores in Japan and planning an outlet for London.
Ina Fried writes for News.com
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