• silicon.com
• Management
• CIO Insights

By Ina Fried, 15 February 2005 08:40

NEWS

In the wake of Carly Fiorina's forced resignation, Hewlett-Packard's top marketing executive is leaving the company, CNET News.com has learned.

Allison Johnson, HP's senior vice president of marketing, was one of Fiorina's closest advisers at the company, having led the company's public-relations campaign during the contentious proxy battle over the acquisition of Compaq as well as the "+HP = everything is possible" advertising campaign that followed the deal's closure.

A source close to the company said Johnson's decision was unrelated to Fiorina's departure and made before the board's request for Fiorina's resignation.

Another source said HP's board and executives asked Johnson to stay on through last week's CEO announcement and this week's quarterly earnings announcement.

Johnson was not immediately available for comment.

The marketing guru is leaving HP to take a top marketing post at Apple. An Apple representative told silicon.com's sister site News.com she will become vice president of worldwide marketing communications, reporting to CEO Steve Jobs.

At Apple, Johnson will be responsible for the company's global advertising and related efforts. She joins as Apple's image is soaring. The Mac and iPod maker earned the top spot in a recent survey regarding corporate brands.

Johnson had previously worked at Apple and also has held posts at IBM and Netscape Communications before joining HP in 1999.

At HP, Johnson served as vice president of global brand and communications, before being named senior vice president as HP launched its plans to buy Compaq.

Johnson's role stretched beyond marketing under Fiorina. She was described by one former co-worker as the "prime minister" of HP, BusinessWeek reporter Peter Burrows wrote in his book Backfire: Carly Fiorina's High-Stakes Battle for the Soul of Hewlett-Packard, which traced the HP-Compaq fight.

In an email to staff on Monday afternoon, chief marketing officer Mike Winkler said that for the time being, the leadership of HP's corporate marketing team will report to him. He also reiterated that Johnson's move was planned before Fiorina's resignation.

"This was a personal decision made prior to and independent of the change in CEO" Winkler said in the email, which was seen by News.com. Winkler added that Johnson's departure "does not imply any changes to the strategy and direction of the marketing function or the company overall".

Despite being rivals in the consumer PC market, HP and Apple have been collaborating lately. Since last year, HP has been reselling the iPod and also distributing Apple's iTunes music software on HP laptops and desktops.

Ina Fried writes for CNET News.com. CNET News.com's Richard Shim contributed to this report.