By Andy McCue, 4 March 2005 17:15
NEWS Outsourced customer service operations can cost almost a third more than those retained in-house, according to a new study by Gartner.
The research found that outsourced operations are 30 per cent more expensive than the top quartile of in-house customer service operations.
Alexa Bona, research director at Gartner, said firms often fail to take hidden costs such as in-house back-up support to the outsourced function into account.
"The outsourced service is often more efficient but then outsourcers need to make a profit too," she said.
Gartner also claims that 80 per cent of organisations who outsource their customer management operations purely to cut costs will fail, while 60 per cent of those who outsource parts of the customer-facing process will have to deal with customer defections and hidden costs that outweigh any potential savings offered by outsourcing.
"If all you are trying to do is save money you are not going to be successful," said Bona.
The worldwide market for customer service outsourcing is predicted to grow from $8.4bn in 2004 to $12.2bn in 2007, although the offshore element will still only account for five per cent of that market by 2007.
Bona said organisations are still being very selective about which customer-facing functions they are prepared to send overseas.
"Most [offshore deals] are for level-one enquiries but not the full end-to-end customer service. People are sending bits of processes but they have got wise as to what is and what is not suitable to be sent offshore," she said.
The Indian start-up business process outsourcing (BPO) firms as opposed to the big established players like Infosys, TCS and Wipro - are also set to undergo radical consolidation, with Gartner predicting 70 per cent of the top 15 will be acquired, merge or disappear by the end of 2005.
"Many of those smaller companies are owned by VCs. They have grown really dramatically and when you are growing at that rate processes break down and it becomes harder to retain staff," she said.
Despite all this companies can still achieve cost savings of 25 to 30 per cent if they outsource successfully.
Comments
There are 3 comments. Join the discussion
1. William Ashmore
Sloppy writing and editing who is "VCs" that owns the smaller companies.
2. Guy Kirkwood
The interface with the customer is the most important relationship any firm can have. Outsourcing the customer interface will always cause problems because it fundamentally breaks this relationship.
BPO (i.e. the outsourcing of internal functions) has generally dramatic and positive effects on the running and profitability of companies. However, what works for procurement, IT, finance and (possibly) HR cannot, and I believe will not, be translated into success when dealing with consumers.
p.s. Note to William Ashmore, a VC is a venture capitalist.
3. Joe Sixpack
HOW COME??? I WORKED IN AN OUTSOURCE E-COMMERCE SITE and THE OWNERS ARE WAY SAVING UP MONEY..