By Alorie Gilbert, 6 June 2005 11:25
NEWS When it comes to online customer service, US tech companies only slightly outpace their counterparts in other industries and have plenty of room for improvement, according to a new survey by the Customer Respect Group.
The international research and consulting group, which published results of a new survey on Friday, said email responsiveness is "surprisingly poor" at high-tech companies. What's more, the industry as a whole is inconsistent with regard to keeping customer data private.
Siebel Systems and Toshiba America ranked last among high-tech companies in the study. Others at the bottom of the list include Epson America, Affiliated Computer Services, and Computer Sciences Corp.
At the other end of the spectrum, HP and Xerox topped the high-tech charts with scores indicating overall excellence. Microsoft, Dell, Gateway, Symantec, Electronic Arts, Accenture, Adobe Systems and Electronic Data Systems rounded out the top 10.
In coming up with its rankings, the Customer Respect Group analysed and ranked more than 660 corporate websites in various industries. The group also interviewed numerous adults about their experiences interacting with companies via the internet. Scores are based on several criteria, including ease of navigation, responsiveness, privacy and customer-focused content.
Terry Golesworthy, president of the Customer Respect Group, said in a statement: "We were pleased to see an overall increase in the industry's Customer Respect Index scores since the last report. But we continue to be concerned that the high-tech industry, which we believe has the know-how to do even better, hasn't yet found the will."
High-tech companies scored an average of 6.4 points in the survey, which was conducted this spring. The industry showed improvement over the end of last year, when the average score was six. The average for all industries in this latest survey was 5.9, with 10 being the highest score possible.
Poor response rates to customer emails were the biggest drag on high-tech companies' scores, with 45 per cent earning a "poor" rating for responsiveness. Computer firms completely ignored a "staggering 27 per cent" of email inquiries, the report noted.
The Customer Respect Group's report stated: "High-tech firms overall supplied less helpful answers than other industries with 40 per cent of all responses considered less than very helpful."
The high-tech pack showed overall improvement in the privacy category, with IBM, HP and Veritas leading the way. Yet the industry is only average when compared with other industries on keeping data out of the hands of third parties, the report said. Nearly one-third of the high-tech companies in the study were either unclear about how they handle customer data or in fact shared data with their parties. Eight per cent of sites provided no means to "opt out" of future marketing campaigns.
Alorie Gilbert writes for CNET News.com
Comments
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1. Spiderman
What about a report on the state of UK customer service in the IT industry? Particularly ISP'S. I have dealt with a number of the top rated ISP'in the UK and have yet found one that deals with its customers with the same importance that you expect in other industries. As with the above report, The problem seems to be with email and general lack of communication and feedback, which you find shocking coming from companies providing that very service!
2. Peter ward
Who cares about the customer?
Modern business is obsessed with 'Adding Shareholder Value', which given most CEO's contracts translates as bigger bonuses for senior management
3. anonymous
Talking of isp's how many of you have noticed that when you phone with a problem, if your call is answered you are told that there is no problem at their end and hey presto 30 seconds later the problem is resolved!!!
Why not name and shame them!!!!!