By Jo Best, 20 June 2007 09:00
NEWS
Search giant Google has committed to becoming more environmentally friendly and has enlisted the help of a green group to meet its target.
The company has partnered with international organisation The Climate Group in order to reduce its impact on the environment and intends to become carbon-neutral by the start of next year.
The pair will use a three-pronged approach to turning Google carbon-neutral: cutting the company's energy consumption, making greater use of renewable energy and offsetting any additional carbon consumption through accredited schemes.
According to The Climate Group, Google has already set up solar panels on its Mountain View headquarters generating 1.6MW and intends to expand the programme to create 50MW of energy - enough energy to power 50,000 homes.
According to Rupert Posner, Australian director of The Climate Group, the impact of Google's environmental drive will be wide-reaching.
He said: "The exciting thing about Google is it's high profile - everyone who switches on a computer knows them." As well as the impact on Google's own carbon consumption, "they'll have a cascading effect with what they're doing," he added.
As well as cutting carbon emissions Google will save money, Posner said.
The search company reckons its datacentres already use half the power of conventional centres, thanks to a commitment to efficient power supply design and evaporative cooling rather than air conditioning. Any remaining deficiency will be made up through cleaner energy sources, stringent planning for new centres and monitored offsetting activities.
Jo Best writes for ZDNet Australia
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1. Brian Murray
I hope their CIO/CTO/CSR head get commended for this and go on to publicise the benefits (commercial, technical and social) from this among their peers.
You have to wonder, how many companies will follow them & will we slowly see CxOs becoming less stuck in their ways?