By Tim Ferguson, 27 July 2007 16:54
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Book publisher Penguin joined the Second Life party this month by running a series of events in the virtual world for the launch of a new novel by William Gibson.
Innovative ideas include this mash-up (above) where a giant typewriter is connected to an account on mobile blogging site Twitter.
Find out more about how the publisher is making use of Second Life in our photo story.
For more visit silicon.com's virtual worlds special report.
Photo credit: Second Life/Linden Lab
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