By Peter Cochrane, 14 May 2008 14:28
COMMENT
Written in a coffee shop in Ipswich UK and dispatched via a company wi-fi service.
Today I was in a well-known electronics store buying an audio connector for £1.46 when I was offered a mouse for 23p. Yes, 23p I couldn't believe it - nor could I resist.
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Now I don't need another mouse but for 23p - who cares? Of course I suspected it would be some piece of junk they just wanted to get rid of. But no, this was a first-class, fully functional item of the kind I paid £25 for only a few years ago.
In the same vein I have attended conferences and company events over the past two years where the attendees have been given 4GB memory sticks, earphones, thumbprint readers, USB lights and fan attachments, USB hubs, mouses, LED torches, novel keyboards, wi-fi detectors and more.
I can remember not so long ago when being given a plastic pen or a mug was a big deal.
Just how cheap can all this IT stuff get? Will this much-more-for-much-less regime continue, or will it stop abruptly? I can't see why it should ever stop, unless we start to run out of creativity, ingenuity or the necessary raw materials.
Gordon Moore's 1965 observation that the density of transistors on integrated circuits - and hence to some extent computational power - would double every 24 months seemed correct for quite a while.
But over the following 30 years or so, the time to double shrank to just 18 months, and in some specific domains the next decade saw it reduced further to more like 12 months.
And Moore-type laws seem to apply to data storage and everything else, and always the time to double gets shorter year on year.
So this doubling sequence looks like this:
2^n/2 >>30 years>> 2^n2/3 >>10 years>> 2^n >>5 years >> 2^n3/2
What does this mean? That 1TB storage unit my son built with four 250GB hard drives in a PC frame at a cost of £3,000 just eight years ago can now be replaced by a much smaller box complete with power supply and all interfaces for a mere £130.
It also means I can confidently predict I will probably be the proud owner of at least one petabyte - 1PB = 1,000TB = 1,000,000GB - well before I die.
You don't believe me? Well, as a young engineer I remember spending obscene amounts of company money for things we now all own and take for granted.
For example, a Winchester Drive of 20MB capacity housed in something close to the size of my airline hand baggage was £20,000 in the early 1970s.
In contrast I recently bought two 1TB drives boxed complete with power supply and all interfaces for a mere £260 - plus of course a new mouse for 23p.



Comments
There are 11 comments. Join the discussion
1. anonymous
But one well-known store will still charge you £24.99 for a 2m patch cable.
2. Jeremy
Yeah it's amazing how cheap hard drive storage has become. Have you ever looked at online file storage besides using email? I store a lot of work files there including my Excel spreadsheets for my savings. Online storage makes things easier for me. Less to lose and no need to carry HDs around. Only thing is that you have to trust the host and server.
3. Alastair Macfadyen
You're right about the falling price of memory, I remember in the early 1980s spending, I think, about £5,000 of my company's money on a 128MB Winchester drive. It was about the size of a three-drawer desk pedestal.
And it was the bee's knees at the time!
4. Jim Price
Mice will be free with the coffee before long. Back to the comment about a 'well-known store' and its expensive patch cords, I wonder why another well- known electronics store is reported to be shortly closing 40 per cent of its branches...
5. Jim Price
Peter, let's hope that in the interests of us being entertained by your incisive comments for a lot longer yet that the rapid growth in disk drive capacity will shortly suffer a rapid slow-down!
6. MusicFan
I'd like to know what Peter is using his storage capacity of at least 3TB for.
We seem to be ever increasing our capacity for storage but does this just mean we end up downloading and keeping mass amounts of info, music and films for the sake of using our storage capacity?
I have 500GB at home and I'm a massive music and movie enthusiast with everything backed up on my PC and still have room to spare.
1TB can hold about 200 DVDs.
Do we not find that the more data we store, the more worried we become about losing this precious collection and so we buy more storage to back up our storage. Where will it end?
In the future, will each individual own a copy of every film and piece of music ever made? Is there any purpose in all this?
Will we lose sight of the importance and value of our possesions?
7. Gary
Ah but exponentiality tends to be self-limiting Peter. A long long time ago, I recall assisting in a microbiology lab in which students were measuring the growth of bacteria in lovely rich broth at 37C.
They sampled the broth every 30 mins for a few hours and counted the bugs by diluting them and letting them form cultures on agar. (Ahh, it's all coming back to me).
Then they had to calculate the density of bugs according to the dilution factors, plot them and calculate the rate of growth, projecting the total number of bugs at the end of 24 hours.
One group made a leetle meestake and calculated that there would be 10^65 bugs (or some such ridiculously large number). They seemed to recognise that this was somewhat out of line with other groups and asked me what do about it. I said "Run for it!! That's greater than the number of atoms in the known universe. We're doomed!"
Anyways up, the other groups got the maths right and followed the typical sigmoid growth curve. As the nutrients in the broth are used up, the bugs slow down and eventually start to die off in their own waste products. Moore's Law will self-limit due to the laws of physics. And probably economics. A 23 pence mouse? The packaging is worth more than that!
8. Peter Cochrane
Anonymous = There are plenty of sources of patch cables - vote with your wallet! Peter
9. Peter Cochrane
Jeremy = Of course - but I am paranoid about losing my data - so all back-ups are triplicated in diverse locations. I have no problem with adding a 4th location! Peter
10. Peter Cochrane
Jim = That would be a surprise indeed - a low probability, but not entirely impossible I'd say. Mankind does the strangest things at times! Peter
11. Peter Cochrane
Music Fan =
1) I almost never delete anything
2) I have more movies and music than yoohoo!
3) I happen to create an awful lot of content - movies - animations - graphics - models
4) I collect a lot of unusual content
5) I hate the clutter of atoms - CDs, DVDs, Memory Sticks et al
6) I'm operating in Web 2.0 mode
7) The upshot is human endeavor is less likely to be lost like the Library of Alexandria et al
Peter