By Julian Goldsmith, 8 October 2008 10:59
The Esel demonstration at Hursley is designed to show how labels can be integrated with the wider store system and updated through a variety of channels. Here, one of the technicians is scanning a bottle of wine into the system and then altering the price on the label through the scanner.
Photo credit: Julian Goldsmith/silicon.com


Comments
There are 3 comments. Join the discussion
1. anonymous
Can we have an option to show all the photos on one page,
takes way too long to click through 17 photos!
2. Richard Davies
With prices being able to change dynamically, my fear would be that I pick something off the shelf at price 'y' and when I get to the till without realising it the price has been updated and now I am paying price 'x'. Customers could lose confidence feeling that they were losing out.
This would also be confusing to say the least. There was no comment about how this would be controlled. One easy solution would be to only update the prices over night or something.
3. Radical Meldrew
A great idea. BUT....this is the UK? This may sound a silly comment at first but no doubt these labels will regularly be pulled off the shelves, trodden on and generally mistreated and abused. So thanks to the 'great' British shopper, who treats anything that is not theirs with absolute distain, there will be little or no advantage.