By Julian Goldsmith, 14 October 2008 13:55
NEWS
Financial services comparison site comparethemarket.com is expanding its product range to include health insurance, current account and savings account information.
Cheat Sheets
♦ Faster Payments
♦ Basel II
♦ MiFID
♦ Sarbanes-Oxley
Despite the credit crunch, the site will also launch a mortgages section next week.
While the move may seem incongruous with the current commercial climate, comparethemarket.com's commercial director Jeremy Moll told silicon.com the company is taking a long view.
"We are now ready to take advantage of the awareness we've created [around motor insurance]. We know some financial markets are not as buoyant as they once were, but we see it as a long-term position," he said.
The company has entered into a number of white-label agreements, using third party financial service providers but with services presented under the comparethemarket.com branding.
The company's white-label partners are Simply Business (SME services), PMI (health insurance), Motley Fool (loans), Xelector (utilities) and The Idol (travel insurance).
"White-label agreements are a very effective way of getting these products to market swiftly," Moll said.
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1. Jon Pennycook
Is this an advert? I'm not sure what news value this has for an IT news website.