By Julian Goldsmith, 26 January 2009 17:17
For the non-Microsoft-savvy, the retail experience features information points that can help consumers research Redmond's products. They can be seen here as maple wood booths at the shelf-end, decorated with the Windows logo.
The information points are already in place in PC World outlets in the US.
In the background of this picture, video walls are on display, used to draw shoppers' attention to Microsoft products.
At eye-level, there are more screens. Microsoft's Gruver told silicon.com the company is interested in analysing customer responses to digital signage, which has had a muted response from retailers so far.
Here, the smaller screens are integrated with motion-tracking devices or simple webcams to record how shoppers interact with them.
Photo credit: Microsoft
Comments
There are 3 comments. Join the discussion
1. Simon Allen
"... reading the track-and-trace tags"
What are these?? Not RFIDs by any chance?
2. anonymous
Well almost no retailer has any money left to spend in the current financial climate, so the show-room will be empty.
Half of my Retail/EPoS customers are still trying to squeeze the last drops of value out of Windows NT !!
3. Karen Challinor
so in the middle of a world recession microsoft pioneer a flagship store that requires almost no staff to run it as it is so automated
so all these people with no jobs, they'll be rushing to the store as customers, with dole cheque eagerly clutched in hand, ready to buy the latest version of windows instead of unnecessary fripperies like food, clothing or a place to stay will they