By Jo Best, 13 March 2009 16:19
NEWS
Mobile banking users could be set to top 100 million in Europe, research has predicted.
According to a report by analysts Berg Insight, by 2014, there will be 110 million mobile banking users on the continent and a further 80 million in North America as banks extend their online efforts to the mobile sphere.
Worldwide, users will top 900 million, according to the report, with 65 per cent of them coming from the Asia Pacific region.
Aside from traditional retail banking, mobile money transfers are expected to do brisk business, notching up at least $170m in service revenues by 2014.
Mobile commerce is already worth a considerable sum: according to a separate report by ABI Research, mobile commerce transactions, excluding those made through NFC, will be worth $1.6bn this year.
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1. Director International Business Development
These predictions really don’t surprise me, users no longer want to wait until they’re sitting in front of a computer to get information – and they no longer have to, as they can now view web pages directly on their mobile devices.
Despite the demand for mobile content, many mobile operators need to make significant improvements to their services in order to benefit from this booming market. Ease of payment and content sharing are key factors that have to be considered when downloading information. There are also the important factors of quick download times and network-based storage for content. Faced with these technical issues and the mobile market reaching saturation, how can companies ensure that their consumers will experience their websites as intended?
With developments in managing content, companies can now deliver mobile-specific content more efficiently and consequently enhance their customer’s interactions. This allows companies to use content developed for other channels, such as standard web pages, and quickly and easily delivers it to mobile devices, without any loss of integrity. This not only means that content can be produced once, saving time and money, but customers will experience the same online quality no matter how they access the information.