By Tim Ferguson, 23 October 2007 10:00
The Government Communications Headquarters (GCHQ) has launched what it claims is the world's first in-game recruitment advertising campaign. Job ads will appear in real world scenarios - such as billboard and street advertising - in a number of online games.
The GCHQ is an intelligence and security organisation that reports to the Foreign Secretary and works with MI5, MI6, the Ministry of Defence and the Foreign and Commonwealth Office.
This scene is from Ubisoft's Rainbow Six Vegas.
Photo credit: Ubisoft
Comments
There are 7 comments. Join the discussion
1. Graham Shepherd
Next step - the on-line game replaces the interview? Get to level 10 and you're hired.
2. Haydn rees
You couldn't make that up.
3. David Gaskill
Now I realise why we thought Iraq had weapons of mass destruction - the geniuses at MI 5 got reality confused with a shoot-'em-up war game.
When the latest batch of recruits arrive wait for Lichtenstein to be bombed back to the stone age…
David Gaskill
4. anonymous
FFS !!!
If advertising takes over my in-gaming experience, I will no longer play games!
5. Karen Challinor
W3lc0m 2 teh GCHQ
D0 u W4nt 2 Pl4y 4 G4/\/\3????!!!111
09t10ns r
1 - T1ct4ct03n - suxxorrrrrrrz
2 - ch355 - f0r teh w1mpzzzzz n n3rdzzzzzz
3 - Gl0b4l Th3rm0nucl34r W4r - roxxorz d000000dz!!!!!!!111111
6. John H Woods
yet another fantastic comment from the cloud starer ... karen, you rock
7. anonymous
Advertising in general is already creeping into the games market as they seek new sources of revenue. If that's going to put you off playing them, it's too late to worry.
We already know what brand of gum Sam Fisher chews.