Photos: Salesforce.com rides the Google wave with CRM app

Customer service the Wave way

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By Nick Heath, 30 October 2009 17:25

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Earlier this year, Google launched a collaboration platform called Wave.

Using the platform, individuals can access shared windows called 'waves' where they can collaborate in real-time, swapping IMs, photos, videos, maps and documents as they work together.

Tech companies are already creating custom apps for Google Wave, with software-as-a-service provider Salesforce.com crafting a wave app that can help companies deal with customer queries.

The Salesforce-designed app integrates the company's CRM tech with the Wave platform, allowing companies to communicate with their customers using Wave while drawing on information held in Salesforce CRM systems.

Here Salesforce demonstrates the Wave CRM app in use by the mobile phone apps company Booyah.

In this picture, one of Booyah's customers clicks to open up a new Booyah wave.

Photo credit: Salesforce.com

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