Case study: Gov't initiative to bridge digital divide
Published: 8 May 2008 12:12 GMT
Internet awareness charity Childnet International has produced an interactive learning resource for parents who want to know more about the internet, so that they can guide their children through it safely.
The resource, which is available on a CD ROM or downloaded over the charity's website, is designed to help parents acclimatise themselves to the internet, so that they have the confidence to help their own children do the same in a safe manner.
Exclusive Special Report: CIO Agenda 2008
Find out what's hot on the top tech execs' agendas for 2008…
♦  Video: CIO Agenda 2008
♦  Naked CIO: The true cost of IT
♦  Why IT must escape the belt-tightening
♦  Cost-cutting tops CIO priorities
♦  Recession fears hit IT budgets
♦  What governance can really mean to business
♦  The CIO shopping list
The charity was commissioned by the Department for Children, Schools and Families (called the DfEE at the time) to build the resource in 2006, as part of the educational programme 'Computers for Pupils'.
Childnet CEO Steven Carrick-Davies said: "The purpose of the project was to promote the positive aspect of the internet and provide some balance to other messages out in the public perception."
Childnet conducted research with parents including those on the lower end of the social demographic in Birmingham and Slough to find out the best way of bridging the digital divide and educating parents whose knowledge of the internet was falling behind their own children, without alienating them further from the new medium.
Childnet uncovered some surprising misgivings about the internet among the parents it surveyed. Some were worried that their children might break it by mistake, if they were allowed to go online unsupervised.
Despite any irrational fears Carrick-Davies and his team came across, it became apparent many parents were avoiding learning about the internet for fear of being made to look stupid or being patronised in front of their own children.
He said: "One of the important things we learned was that parents wanted information in a digestible format. The last thing they wanted was more leaflets. We knew that an interactive resource where parents could learn about the internet through a variety of media was the best method."
Many parents who are having the most difficulty with familiarising themselves with the internet do not speak English as a first language. Therefore another key component of the resource is that it should be translated into a number of different languages. Speakers of Arabic, Bengali, British Sign Language, Mandarin, Polish and Urdu can all access the resource in their native languages.
Carrick-Davies also found it was important that the resource be made available free through a trusted source. The best solution was to distribute a CD-ROM through schools. 500,000 copies have been distributed through schools and another 200,000 have been pre-loaded onto PCs sold through the PC World retail chain.
A further 500,000 are due to be taken by schools, with the next version translated into Welsh also. The resource has been rolled out to Malta and the education authorities in Egypt have requested an Egyptian version to be distributed in that country.
At home, not only is the resource helping to bring more people onto the digital superhighway but it has provided a valuable resource for local schools to use to engage the parents of the children in their care as they attempt to become centres for community learning, in line with current government policy.
The candidate will be responsible for leading the Commissioning agenda for Children's Services both within the organisation and with 3rd party ...
A passion for delivering high quality facilities and services for children and their communities? The ability to demonstrate empathy with local ...
Skills: Strong new business skills Set up sectors from scratch Thrives on challenge Develop good relationships in ...
Agenda Setters 2009
Welcome to the ninth annual Agenda Setters poll – silicon.com's list of the top 50 most influential individuals in the technology and IT industries, from techies and CIOs to entrepreneurs and business leaders. Find out more in our latest special report.
Stories from the web...
Copyright © 2008 CBS Interactive Limited. All rights reserved. Top of page
Nick Heath
Let's shine a light into the public sector IT money pit
With £16bn being spent, why is productivity still falling?
Tim Ferguson
BBC is taking tech seriously, so give it a break!
Auntie is the envy of the world but doesn't get the credit it deserves at home...
Peter Cochrane
Peter Cochrane's Blog: Open info for all?
Government stonewalling citizens
Nick Heath
Home Office CIO on taming tech and why ID cards are good news
Interview: Annette Vernon, Home Office CIO
Nick Heath
NHS records, Google and Microsoft: Where do you want your data?
Politicians: Heal thyself
Alan Hunt
NHS network: Time to get secure
Patient data in need of a check up