Ben Verwaayen, BT CEO
Position: 16 Last year: Not ranked
Why? Propelling BT into the 21st century
Agree with panel rating?
A lot has happened since Ben Verwaayen took over the UK telecoms incumbent in 2002.
Following the advent of increased broadband use and mobile phone penetration, BT's heartland revenues were being eroded. As a result, BT had to take up both broadband and mobile services, which it managed with an alacrity that would have been unthinkable for the telecoms provider before Verwaayen took the helm.
Although he has not appeared on the Agenda Setter's list for two years, the 2007 judges rated BT's CEO for championing initiatives such as the 21st Century Network (21CN) project - the company's shift to all-IP switching, which should position it as the carrier of choice for web 2.0 services.
Another recent innovation for the company is its Fusion project, which aims to give customers a seamless voice and data service both on the move and in the home.
Under Verwaayen, BT continues to set the agenda for telecoms services, even as its market becomes more competitive than ever.
Take a walk down memory lane - and find out who made the Agenda Setters poll in years past:
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