Rupert Murdoch, News Corp CEO
Position: 29 Last year: 4
Why? Continuing to ride the media wave for the fifth decade
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Murdoch is a man who has shaped modern media to a greater degree than any other individual, revitalising an ailing newspaper industry and pioneering satellite TV. His influence makes itself felt at the highest levels of government worldwide.
The Australian-born, Oxford-educated media mogul was slow to come round to the potential of online publishing but was praised last year for buying social networking website MySpace, making up for lost time in the internet arena.
Murdoch suffered a cancer scare in 2000, which fuelled rumours he would soon stand down and let one of his sons take over. However, he is still as active in his media ventures as he was when he took over the News of the World in 1968.
This year he has slipped down the rankings and been overtaken by his son, James. But he's back on the acquisition trail, targeting the US financial news monolith, Dow Jones, along with its flagship publication, The Wall Street Journal, proving he can't be written off just yet.
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Year
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Take a walk down memory lane - and find out who made the Agenda Setters poll in years past:
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Michael Smith,
Agenda Setters panellist
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Simon Briskman,
Agenda Setters panellist
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