Neil Bacon - Agenda Setters 2008

Name: Neil Bacon

Title: iWantGreatCare.org founder

Position: 26    Last year: Not ranked

Why? Creating healthcare 2.0

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• Greg Wyler
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• Mike Lazaridis and Jim Balsillie

Dr Neil Bacon is best-known for setting up doctors.net.uk, the social networking website for GPs, back at the height of the dot-com boom in 1998, which now boasts 138,000 users.

Bacon resigned as CEO of doctors.net.uk earlier this year to set up a new venture, iWantGreatCare.org, which uses the web 2.0 concept to allow patients, carers, patients' relatives and colleagues to rate their doctor.

It's a free service for those looking to find a doctor and allows people to search for a doctor by name, speciality or region of the country and read the reviews and ratings of other patients.

Like many great ideas, iWantGreatCare.org is disruptive and has divided opinion sharply in the medical community. But it's an Agenda Setting use of the internet which the panel bets will have wide repercussions for healthcare. As one panellist said: "It has the potential to redress the balance between patient and doctor."