AGENDA SETTERS - WHO ARE THE DRIVING FORCES IN THE TECH INDUSTRY?

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Agenda Setters 2006
TOP 50
Ashley Highfield

No. 8 Ashley Highfield, director of new media and technology, BBC

Last year's position: 3

Why? Keeping the Beeb up-to-date

Ashley Highfield has become something of an Agenda Setters regular in recent years and remains in the top 10 for the third year running.

A seven-year veteran of the BBC, Highfield continues to break new ground with digital content at the Beeb. The emergence of IPTV, a greater move towards on-demand programming and the BBC's adoption of podcasting means there's scope to keep on pushing forward.

After a major reorganisation within the Beeb last summer, his remit expanded atop the newly formed Future Media and Technology department, which is in charge of finding new ways of distributing programmes and improving BBC websites.

The overall impact of Highfield's involvement with the Beeb appears to be a widely acclaimed success story. So as the BBC continues to set the agenda for media worldwide and new media continues to play an increasing role in making the BBC tick, it seems inevitable Highfield will be exerting his influence in the coming year.

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THE LIST
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THE PANEL
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MEDIA MOGULS
ANALYSIS
  1. Zones
  2. Management
  3. Networks
  4. Software
  5. IT Services
  6. Hardware
  1. Verticals
  2. Public Sector
  3. Financial Services
  4. Retail & Leisure
Agenda Setters Past

Take a walk down memory lane - and find out who made the Agenda Setters poll over the years:

QUOTATION

"Ray Ozzie is a radical change force for Microsoft. He is moving them in a very different direction."
--Richard Sykes, Agenda Setters panellist

"My observation is that [kids today] are far more networked and open than any other generation we have ever seen."
--Peter Cochrane, Agenda Setters panellist


AGENDA SETTERS .EXTRA

The world's most powerful women Forbes.com

Smart 50 - Asia's best users of IT ZDNet Asia

Chron 500 - The San Francisco Bay Area's top public companies San Francisco Chronicle

The 50 people who matter now Business 2.0


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