No. 23 Larry Page and Serge Brin, co-founders, Google
Last year's position: 12
Why? Search engine genius
Larry Page and Serge Brin might have founded Google but in the minds of the Agenda Setters panel it's Eric Schmidt who's more important to the company, which continues to shake up the established order in the IT industry.
Last year Schmidt made pole position while Page and Brin only made 12th. And while this year Schmidt has dropped to third, they've fallen even further.
But that still means the Google creators hold more sway in the tech industry than most. They continue to play an active role at Google - Brin is the company's president of technology and Page is president of products.
It's no secret they made a killing in the Google IPO but the Agenda Setters panel believes they won't just sit around counting their money.
The Stanford grads who created the world's most popular search engine still have a few tricks up their sleeves.
Take a walk down memory lane - and find out who made the Agenda Setters poll over the years:
"Ray Ozzie is a radical change force for Microsoft. He is moving them in a very different direction."
--Richard Sykes, Agenda Setters panellist
"My observation is that [kids today] are far more networked and open than any other generation we have ever seen."
--Peter Cochrane, Agenda Setters panellist
The world's most powerful women Forbes.com
Smart 50 - Asia's best users of IT ZDNet Asia
Chron 500 - The San Francisco Bay Area's top public companies San Francisco Chronicle
The 50 people who matter now Business 2.0
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