No. 42 Pieter Geelen and Peter-Frans Pauwels, co-founders, TomTom
Last year's position: Not placed
Why? No more getting lost in strange cities
Pieter Geelen and Peter-Frans Pauwels debut on the Agenda Setters list for their pioneering work on the TomTom car navigation systems that finally settle all those map-reading arguments.
The Agenda Setters panel commended the Dutch founders for making navigation technology affordable - and changing the way people drive and the transport world as a whole.
Geelen and Pauwels both graduated from the University of Amsterdam in 1991 and started the company Palmtop to develop applications for the first generation of handheld computers.
But soon the founders realised navigation tools were what PDAs needed and so Palmtop morphed into the now successful TomTom, the top-selling sat-nav device maker this year, with more than 30 per cent market share.
Expect more game-changing ahead as TomTom moves into the business sector with a fleet-management system supporting GPS and GPRS.
Take a walk down memory lane - and find out who made the Agenda Setters poll over the years:
"Ray Ozzie is a radical change force for Microsoft. He is moving them in a very different direction."
--Richard Sykes, Agenda Setters panellist
"My observation is that [kids today] are far more networked and open than any other generation we have ever seen."
--Peter Cochrane, Agenda Setters panellist
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Chron 500 - The San Francisco Bay Area's top public companies San Francisco Chronicle
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