CRM in the mid-market

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CRM in the mid-market

Customer relationship management (CRM) can revolutionise the way a business interacts with and serves its customers - but what impact does it have on all parts of the organisation adopting it? In this special report, silicon.com looks at the issues medium-sized enterprises must consider to get the most out of CRM.


Within this report...

Leader
Leader: Why CRM fails to deliver
Technology isn't a magic cure for poor customer service

Comment
CRM: Do you really know what it is?
There are those who would have us believe that buying software can make a company communicate more effectively with its customers - and there are those who point out that all the technology in the world won't make an ineffective company any better. Luke Mellors, IT director at hotel booking hub Expotel, sheds some light on the issue.

Comment
Analysis: Can CRM help you make money?
Clear business planning is key to making sure you get back what you spend on customer relationship management projects.

Comment
Analysis: CRM - get involved
Whatever the size of your business, if you're looking to roll out CRM, you must involve all parts of the organisation. Recent developments, though, do favour smaller players.

Leader: How to cut piracy overnight

Leader
Leader: How to cut piracy overnight
Switching to software as a service would mean no CDs - and that would mean no piracy of enterprise software. But will the idea catch on?


Comment
Quocirca's Straight Talking: How Linux is hurting Microsoft
Many enterprises use a mix of open source and proprietary software. But there's one place where Linux in particular threatens to impinge on Windows' dominance. Quocirca's Bob Tarzey explains.

Staffordshire councils save millions by joining forces

Case Study
Staffordshire councils save millions by joining forces
Ten local government agencies in Staffordshire have teamed up to share their IT services - including CRM and VoIP - and as a result have seen significant cost savings.


Comment
CRM: Hosted vs packaged - which to choose?
The mid-market is a hot spot for CRM vendors as many smaller companies are deploying software that used to be the preserve of larger enterprises. It is also a key battleground in the fight between hosted and on-premise software. What are the arguments for both approaches?

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