Satyam spices up silver screen with latest effects

The glamour of Hollywood and the Indian outsourcing industry will collide on the big screen this year.

Outsourcer Satyam will bring CGI effects to the silver screen when First Fear hits the cinemas around June this year.

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The film is directed by Paul Nicholas and is the first full-length feature with special effects by Satyam's animation division.

The division, based in Chennai, specialises in animation and has already put cartoon series on TV screens, both for entertainment and education.

Subir Sarbabidya, VP of sales and relationship management for Satyam BPO, said it had a deal in place to get more of its work in cinemas.

He said: "We have a contract with a German entertainment studio 4K animation to do one Hollywood film a year. We are doing all the special effects in First Fear, from the title sequence until the end credits."

Satyam also has a $25m edutainment partnership with 4K to work on two European animation projects, one of the largest won by a global BPO provider in the animation market.

The division has already teamed up with 4K to make Marvi Hämmer, a bilingual science magazine programme for children starring a 3D computer-animated rat.

More than 120 employees work out of the Chennai studio producing VFX, CGI, 3D and 2D animation services.

The animation division is part of Satyam's BPO operations, which accounts for about $37m of Satyam's $2.1bn annual revenue.