Book your flight and check out the destination
By Steve Ranger
Published: 1 September 2006 14:30 GMT
British Airways has added Google Earth technology to its website to give passengers more information about their destination.
The airline is using the satellite imaging technology on www.ba.com to offer travellers info on tourist hotspots and details of hotels they can book through the website, by allowing them to zoom in on their destination. Customers can also click on a dialogue box in Google Earth to go to the BA website to book a flight.
BA's head of brands and marketing communications, Jayne O'Brien, said the tool will allow customers to familiarise themselves with the local area, hotels and amenities.
Users have to have Google Earth already installed and then add the BA 'layer' which adds details on the destinations in the airline's World Offer fare sale.
To get the most from the BA layer customers are recommended to download version 4.0 of Google Earth - currently in beta.
Ah, interesting -- has anyone else noticed the TV ...
Marc
Can someone give me a URL to a page on the BA webs...
Anonymous
Re: "Can someone give me a URL to a page on the BA...
Anonymous
HolidayLocal has a Microsoft Virtual Earth Mash Up...
Paul Watkinson
Seeing this article and reading somwhere recently ...
Dr Hugh de Glanville
The successful candidate will have: - Service Delivery of Ethernet Services experience - Hands-on experience of configuration of switches and routers ...
They are currently in urgent need (due to increased demand in their product line; and book of work that is due to commence) of a very talented C++ ...
Primary Responsibilities: • Managing PPC campaigns across multiple search engines like Google, Yahoo & MSN, multiple brands and across Europe ...
Agenda Setters 2009
Welcome to the ninth annual Agenda Setters poll – silicon.com's list of the top 50 most influential individuals in the technology and IT industries, from techies and CIOs to entrepreneurs and business leaders. Find out more in our latest special report.
Stories from the web...
Copyright © 2008 CBS Interactive Limited. All rights reserved. Top of page
Digg
Slashdot
Del.icio.us
Stumble
Reddit
RSS Feeds
Petra Papinniemi
Legal Eye: Ecommerce held back by outdated laws
No wonder no one's buying...
Matthew Cushen
E-tailers: Be choosy overseas
Markets are not always what they seem
Tim Ferguson
'If you look at iPlayer from a distance, it's still very web 1.0'
Q&A: Erik Huggers, director, BBC's Future, Media and Technology
Kit Burden
Legal Eye: Tech could brighten retailers' gloom
Regulation and recession loom
Matthew Cushen
Retailers: Look to emerging markets
Comment: Massive opportunities if you get the IT right
Julian Goldsmith
How Zavvi lost its Virginity
IT director Tony Johnson on the retailer's changing web strategy