Fulham FC cuts queues and improves safety...
By Andy McCue
Published: 15 November 2006 10:35 GMT
London-based Premiership football club Fulham has started issuing RFID-enabled smartcard tickets to fans to cut queues at the turnstiles on match days and increase safety around the stadium.
Around 20,000 of the RFID-enabled smartcards have been issued to season-ticket holders and club members. The cards have an aerial and a chip, which contains data on matches the cardholder has paid for. Fans can update the cards over the phone or in person at the stadium ticket office.
Fulham FC's head of IT, Matthew McGrory, said there are many benefits to the new RFID ticketing system.
"It is faster. The old system took, at the best of times, 10 to 20 seconds per season-ticket holder on the turnstile. That is now down to four seconds. It is also safer. Last season there were queues all round this stand and now this road is almost totally empty on match days," he said.
Each card has a unique code that can be used to deactivate it if the card is reported lost or stolen. The season ticket details are also stored in a central ticketing system, so the fan's games can simply be loaded onto a new card.
There are 46 card readers installed on the turnstiles at Fulham's Craven Cottage stadium, including one mobile reader that can be wheeled between different gates. But installing the readers wasn't without its problems.
silicon.com Retail & Leisure
Get the latest retail and leisure news straight to your inbox. Sign up for the R&L newsletter today!
McGrory told silicon.com: "The stand is Grade 1 Heritage listed. We weren't allowed to touch anything here."
That meant channels had to be dug in the concrete floor to lay electric cables, and the blue system boxes for each reader had to be carefully attached to the wall without anything being drilled directly into the brickwork.
Fulham is not the only club using RFID ticketing systems. Others include Coventry City, Manchester City, Reading and Wigan.
McGrory said Fulham will also be trialling the RFID smartcards for e-cash purchases for the shops at the stadium, as well as a possible tie-up with London Underground to enable fans to get cheaper tube tickets on match days, which would also help cut traffic congestion in the residential area around Craven Cottage.
How to squeeze the last drops of savings from an outsourcing contract
Revealed: The apps you'll have on your phone in 2012
Clouds clear as Microsoft gives Azure a January launch date
UK ID cards rollout hit by delay as launch date revealed
The software that can save you big bucks? You've already got it
In return, we offer a range of benefits that includes choice of pension scheme, interest-free season ticket loan, generous holidays and access to an ...
Employing over 3500 staff globally this is a unique opportunity to get your foot in the door of a leading organisation that creates highly successful ...
Benefits Salary of 25,000 - 30,000 with OTE of 55k Healthcare Pension Scheme 22 Days Holiday Fully expensed company car (BMW 320Ci) Season ticket at ...
Agenda Setters 2009
Welcome to the ninth annual Agenda Setters poll – silicon.com's list of the top 50 most influential individuals in the technology and IT industries, from techies and CIOs to entrepreneurs and business leaders. Find out more in our latest special report.
Stories from the web...
Copyright © 2008 CBS Interactive Limited. All rights reserved. Top of page
Petra Papinniemi
Legal Eye: Ecommerce held back by outdated laws
No wonder no one's buying...
Matthew Cushen
E-tailers: Be choosy overseas
Markets are not always what they seem
Tim Ferguson
'If you look at iPlayer from a distance, it's still very web 1.0'
Q&A: Erik Huggers, director, BBC's Future, Media and Technology
Kit Burden
Legal Eye: Tech could brighten retailers' gloom
Regulation and recession loom
Matthew Cushen
Retailers: Look to emerging markets
Comment: Massive opportunities if you get the IT right
Julian Goldsmith
How Zavvi lost its Virginity
IT director Tony Johnson on the retailer's changing web strategy