One in eight pizzas sold via the web and digital TV...
By Andy McCue
Published: 21 February 2007 16:05 GMT
Online sales have boosted profits at Domino's Pizza, with almost one in eight pizzas now sold over the web in the UK.
Total sales at Domino's rose by 19.7 per cent to £240.1m during the year ended 31 December 2006, with profits up by 28 per cent to £14.3m.
The bright spot in those figures was Domino's ecommerce channel, which includes the internet and digital TV. Ecommerce sales rose by 43.8 per cent during 2006 to £20.1m, accounting for 13 per cent of overall sales.
Stephen Hemsley, CEO at Domino's, said ecommerce sales have grown by another 36.2 per cent in the first two months of 2007, boosted by Ireland, which also started offering online pizza orders this month.
Domino's claims improvements to its website have made it faster and easier for customers to order online, including making local deals available which weren't previously an option on web orders.
Domino's launched its digital TV and web pizza ordering service in 1999.
On average they charge per month for their solutions and contracts are open ended giving clients more freedom, again a USP in the industry. You must ...
Ireland. The Company Even in a slow market place, this multinational company with a global network continues to have double digit growth figures. ...
Doing on average 750000 unique orders per month via the website. With over 6000 clients in 7 countries worldwide my client is a leader in there ...
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