Campbell Soup boosts supply chain management

Campbell Soup Company is using business intelligence software from QlikTech to improve its supply chain management.

The company is using the solution for inventory analysis, long-term demand forecasting and logistics scheduling. The data will be made available to staff throughout Campbell Soup's supply chain and to members of its finance department.

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The solution is part of a strategy by the manufacturer to more tightly control the product mix made available to consumers.

The implementation has been carried out at Campbell Soup's New Jersey headquarters but it is intended that the expected improvements to the company's supply chain will affect its operations worldwide.

Michael Mastroianni, vice president of North American planning, reliability and operations at Campbell Soup, said in a statement: "The solution's analytical power and simplicity enable our employees to access critical information from disparate sources at a moment's notice more easily.

"We now have a level of organisational visibility that was not previously achievable. This allows us to leverage data better in our management systems and understand the financial implications of supply chain decisions."