The carat of increasing sales proved irresistible
Published: 19 June 2007 13:02 BST
Diamond jewellery giant De Beers has put its toe in the water of transactional online retailing for the first time.
The retailer already has sites geared for its Japanese, UK and US markets but these points of presence did not allow viewers to purchase goods. All three of these sites now allow customers to buy diamond jewellery online.
silicon.com Retail & Leisure
Get the latest retail and leisure news straight to your inbox. Sign up for the R&L newsletter today!
Products on offer include the retailer's bridal range and its Tallisman Collection.
The site engine is provided by ecommerce specialist Venda and allows customers to view highly detailed images of its products. Site visitors can rotate images or zoom in and out to get a clear view of the product they are interested in buying.
Visitors can search through the jewellery ranges on offer by product, price, gold colour and carat.
Cheat Sheets
♦ Web 2.0
♦ Mash-ups
In a statement, De Beers marketing director Neal Sussman acknowledged the leap the retailer is taking in making the site transactional.
He said: "Whilst we have previously had an online presence, we fully anticipate that the De Beers site will enable us to achieve our two main aims: generate revenue online and increase footfall in our retail locations."
Southampton FC tackles internet security
O2 stops fraudsters with online ID checks
Tesco.com cuts down on data cleansing
Tesco.com takes stock with Windows Vista
Privacy: Do online shoppers care?
Retailers fill their baskets with tech
Retailers ignoring their online shoppers
Coverage Maximisation: categories to incorporate current, new & upcoming products Completeness: products to have full metadata (e.g.features, ...
s emerging businesses - especially online-S+S: business and client groups; products, services, or hybrid new businesses and acquisitions; fiscal ...
documentation and presentations for SEO client conference calls experience and proven track with optimising structured data sets (xml files, ...
Agenda Setters 2008
Welcome to the ninth annual Agenda Setters poll – silicon.com's list of the top 50 most influential individuals in the technology and IT industries, from techies and CIOs to entrepreneurs and business leaders. Find out more in our latest special report.
Stories from the web...
Copyright © 2008 CBS Interactive Limited. All rights reserved. Top of page
Digg
Slashdot
Del.icio.us
Stumble
Reddit
RSS Feeds
Petra Papinniemi
Legal Eye: Ecommerce held back by outdated laws
No wonder no one's buying...
Matthew Cushen
E-tailers: Be choosy overseas
Markets are not always what they seem
Tim Ferguson
'If you look at iPlayer from a distance, it's still very web 1.0'
Q&A: Erik Huggers, director, BBC's Future, Media and Technology
Kit Burden
Legal Eye: Tech could brighten retailers' gloom
Regulation and recession loom
Matthew Cushen
Retailers: Look to emerging markets
Comment: Massive opportunities if you get the IT right
Julian Goldsmith
How Zavvi lost its Virginity
IT director Tony Johnson on the retailer's changing web strategy