You are here: silicon.com > Retail & Leisure > News

Xmas shoppers making merry in cyberspace

Tis the season to be clicky...

Tags: ecommerce, xmas, online shopping

By Natasha Lomas

Published: 17 December 2007 16:04 GMT

So much for speakers blaring out decades' old Christmas hits and shop windows groaning under truck-loads of fake snow, cyberspace is fast replacing the high street as the place of choice to net Xmas gifts.

Just nine per cent of the 169 respondents to a silicon.com reader poll said they won't be doing any of their Christmas shopping online this year, meaning the vast majority plan to make some online purchases. And a significant proportion (18 per cent) said they will do all their shopping online - not something that will bring festive cheer to bricks-and-mortar retailers.

The largest percentage group - almost a third (32 per cent) - of readers said they will do three-quarters of their shopping online, while 20 per cent plan to log on for half their gift buying needs. A further 21 per cent said they will do a quarter of their shopping online.

No queues, less stress and a greater choice of goods are all making the web a more attractive place to shop - while cheaper broadband and increasingly slick ecommerce sites have reduced the cost and hassle of click-based shopping.

A recent forecast by market research company Forrester, predicted more than 70 per cent of UK web users will shop online, each spending an average of more than €700 during the holiday shopping season.

Forrester said the UK leads Europe when it comes to opting to go online for Christmas shopping.

  1. Zones
  2. Management
  3. Networks
  4. Software
  5. IT Services
  6. Hardware
  1. Verticals
  2. Public Sector
  3. Financial Services
  4. Retail & Leisure


  • Jobs
Assistant manager - The world's largest village store!NR

Assisting with the review of previous experiences such as Christmas trading and stock take and aiding the management team to action improvements> ...

Ecommerce Business Development Manager

Responsibilities: • Sell Merchant Marketing Agreements (MMAs) or Product Listing Agreements (PLAs) for the company’s network of online ...

Internal Telesales Executive

Position: Internal Telesales ExecutiveLocation: UK, North West, Warrington, CheshireSalary: Competitive Salary, 25 days holiday + bank holidays, ...

Petra Papinniemi
Legal Eye: Ecommerce held back by outdated laws
No wonder no one's buying...

Matthew Cushen
E-tailers: Be choosy overseas
Markets are not always what they seem

Tim Ferguson
'If you look at iPlayer from a distance, it's still very web 1.0'
Q&A: Erik Huggers, director, BBC's Future, Media and Technology

Kit Burden
Legal Eye: Tech could brighten retailers' gloom
Regulation and recession loom

Matthew Cushen
Retailers: Look to emerging markets
Comment: Massive opportunities if you get the IT right

Julian Goldsmith
How Zavvi lost its Virginity
IT director Tony Johnson on the retailer's changing web strategy

Agenda Setters 2009
Welcome to the ninth annual Agenda Setters poll – silicon.com's list of the top 50 most influential individuals in the technology and IT industries, from techies and CIOs to entrepreneurs and business leaders. Find out more in our latest special report.


IT services
Outsourcing, offshoring and much more...



Quick Sitemap Links: