Web 2.0 digital marketing needed to compete
Published: 5 August 2008 15:22 GMT
Bookseller Borders has launched an audio podcast series in an attempt to compete with the digital retailers such as Amazon and high street rivals such as Waterstones who are also ramping up their online retail arms.
Borders said its main focus for 2008 has been on beefing up its online offering by investing in the back office technology to support it.
silicon.com Retail & Leisure
Get the latest retail and leisure news straight to your inbox. Sign up for the R&L newsletter today!
Borders digital marketing executive Nick Atkinson told silicon.com the podcast was intended to raise the retailer's profile among habitual internet shoppers and create a community of customers.
The podcast series includes an exclusive performance from Martha Wainwright, interviews with writers Jeffrey Deaver, Kiterunner author Khaled Hosseini and 'Cityboy' Geraint Anderson, plus interviews with Mercury Prize nominees Portico Quartet, British Sea Power and Neon Neon.
Atkinson said: "It's a chance to look at areas where traditional Borders customers might not go and also about introducing customers to our featured authors and artists in a way that suits them."
IT Support Engineer - Leisure/Bingo - Morley, Leeds - West Yorkshire ? k Due to increasing business demand an opportunity has arisen for an ...
The position sits in the team responsible for the maintenance and development of a very large set of Cognos planning analyst and Contributor models. ...
Tired of the hustle and bustle of The City, but wish to remain Developing cutting Edge Banking technology? My client, based on Essex/London border, ...
Agenda Setters 2009
Welcome to the ninth annual Agenda Setters poll – silicon.com's list of the top 50 most influential individuals in the technology and IT industries, from techies and CIOs to entrepreneurs and business leaders. Find out more in our latest special report.
Stories from the web...
Copyright © 2008 CBS Interactive Limited. All rights reserved. Top of page
Digg
Slashdot
Del.icio.us
Stumble
Reddit
RSS Feeds
Petra Papinniemi
Legal Eye: Ecommerce held back by outdated laws
No wonder no one's buying...
Matthew Cushen
E-tailers: Be choosy overseas
Markets are not always what they seem
Tim Ferguson
'If you look at iPlayer from a distance, it's still very web 1.0'
Q&A: Erik Huggers, director, BBC's Future, Media and Technology
Kit Burden
Legal Eye: Tech could brighten retailers' gloom
Regulation and recession loom
Matthew Cushen
Retailers: Look to emerging markets
Comment: Massive opportunities if you get the IT right
Julian Goldsmith
How Zavvi lost its Virginity
IT director Tony Johnson on the retailer's changing web strategy