Browse on the web, purchase in person
Published: 2 October 2008 17:03 GMT
Despite the rise and rise of online shopping, high street retail in the UK and US is far from dead.
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An IBM survey of 4,300 US and 1,142 UK shoppers found three-quarters browse online and then go out and purchase in the store.
There appears to be no gender difference in the amount of shoppers that favour such multi-channel shopping, with consumer electronics, followed by DIY, and clothing the most popular multi-channel purchases.
US consumers spent the most when browsing on the web and then contacting a call centre, while for UK consumers the largest basket size was achieved when browsing online and then purchasing using a mobile phone, the survey claims.
Researchers at IBM forecast nearly 40 per cent of retail sales will be influenced by the web in some way by 2012 and that cross-channel shopping will bring in 20 per cent of total revenues by that time.
II * Retail exposure * Customer Service Call Centre applications * In Store applications * E-Commerce * Experience of working with off-shore ...
Intranet, Extranet, client/server architectures & operating systems, & their dependencies & implications • Excellent organisation skills, ...
Responsible for purchasing, assembling, and configuring lab equipment which includes Windows and Linux servers With 2008 revenues of $1.9 billion, ...
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