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Photos: IBM's store of the future

Price labels, click and collect and RFID

Tags: rfid, ibm

By Julian Goldsmith

Published: 8 October 2008 10:59 GMT


The IBM business development centre in Hursley contains a number of showcases for projects in development across tried and tested Big Blue architectures. One of these is an Electronic Shelf Edge Label (Esel) support network.

Esels do away with the time-consuming process of replacing paper price labels whenever there's a price change - an all-too frequent occurrence.

While Esels may cut down on retailers' admin, there's yet to be any wholesale take-up, with the price per unit cost holding back adoption.

The set-up at Hursley uses a form of smart paper for the label, making it cheaper and lighter than conventional LCD units. The Esel shown here uses an RF chip to update its display, which regularly polls the system for any updates and then powers down, reducing energy use.

Photo credit: Julian Goldsmith/silicon.com


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