High street has Christmas presence when it comes to traffic
Published: 2 January 2009 12:07 GMT
Bricks and clicks retailers appear to have had the upper hand over pure-play internet stores in terms of web traffic this Christmas.
silicon.com Retail & Leisure
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According to research by credit checking and information services company Experian, high street retailers with a web shopfront got 68 per cent more internet traffic than their online-only rivals during the Christmas period.
The news comes against a background of a drop in high street footfall of 3.1 per cent in December, the company said.
According to Experian, the boost for bricks and clicks retailers was due to shoppers researching products online before going on to make purchases on the high street.
Fashion retailers, supermarkets and department stores were the favoured destinations for those browsing on the web before buying on the high street, with the most searched for products being TVs, iPods and netbooks.
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