News in brief: EC calls for simplified retailing
By silicon.com
Published: 26 October 2009 11:28 GMT
The EC has called for cross-border online shopping to be simplified, following research that found six out of 10 shoppers attempting cross-country purchases had their transactions blocked.
The European Commission's research found language and regulation barriers, and lack of trust to blame for the blocked transactions.
In a strategy outlined by last week, the Commission recommends businesses create pan-EU websites and adopt .eu domain names.
For more on the EC's strategy see Shoppers blocked from buying across EU borders on ZDNet UK.
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