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'E-pizzas' bulk up Domino's bottom line
One in eight pizzas sold via the web and digital TV...

By Andy McCue

Published: Wednesday 21 February 2007

Online sales have boosted profits at Domino's Pizza, with almost one in eight pizzas now sold over the web in the UK.

Total sales at Domino's rose by 19.7 per cent to £240.1m during the year ended 31 December 2006, with profits up by 28 per cent to £14.3m.

The bright spot in those figures was Domino's ecommerce channel, which includes the internet and digital TV. Ecommerce sales rose by 43.8 per cent during 2006 to £20.1m, accounting for 13 per cent of overall sales.

Stephen Hemsley, CEO at Domino's, said ecommerce sales have grown by another 36.2 per cent in the first two months of 2007, boosted by Ireland, which also started offering online pizza orders this month.

Domino's claims improvements to its website have made it faster and easier for customers to order online, including making local deals available which weren't previously an option on web orders.

Domino's launched its digital TV and web pizza ordering service in 1999.