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Domino's Pizza's hot with workforce management, online sales
Technology contributes to respectable half-year results

By Julian Goldsmith

Published: Wednesday 25 July 2007

Two technology initiatives, one in-store and one online, have helped Domino's Pizza improve its performance and get pizzas to hungry customers quicker.

The use of workforce management technology in-store has enabled the chain to shave 2.5 minutes off its average out-the-door time to 13.5 minutes, compared to January 2006. Over the last six months, Domino's Pizza has recorded a like-for-like sales increase for 404 mature stores of 14.9 per cent.

Pre-tax profits increased 35 per cent to £8.3m, according to its interim results for the 26 weeks ended 1 July.

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The company also said that ecommerce sales accounted for 14 per cent of all delivered pizza sales. During the period ecommerce sales increased by 42.1 per cent to £13.6m, up from £9.6m in the same period the year before.

The ecommerce offering for the chain's Irish operation also went live.

In a statement, Domino's Pizza UK and Ireland chief executive Steven Hemsley said: "The use of real-time technology in stores has resulted in dramatic improvements in customer service standards. The technology we have introduced enables our franchisees to pinpoint how their team members can work together to make and bake a pizza as quickly as possible without compromising on quality."