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Story URL: http://www.silicon.com/retailandleisure/0,3800011842,39169020,00.htm

Domino's online breaks £200k-in-a-day barrier
That's a whole lotta pizza...

By Julian Goldsmith

Published: Thursday 01 November 2007

Fast-food retailer Domino's Pizza has marginally increased its online sales over the last quarter - and broken the £200,000 online-sales-in-one-day barrier.

The takeaway chain reported a 22.5 per cent overall increase in sales for the 13 weeks from 2 July to 30 September, to £70m.

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Online sales reached £7.7m for the quarter, a year-on-year increase of 60.4 per cent. The channel generates 15 per cent of delivered sales in the UK, up from 12.4 per cent in 2006 and a 0.1 percentage point gain on the previous quarter.

Speaking to silicon.com, Domino's IT director Jane Kimberlin said: "We think ordering pizza online fits well with our customers' lifestyles. It's quicker for them than picking up the phone, especially if they are online already."

Domino's in the UK has also announced a board reshuffle which places deputy chief executive Chris Moore as CEO. Kimberlin, who reports to Moore already, will continue to do so - indicating she said, the increased importance the chain places on its IT function.