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Articles on campaign bing
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silicon.com > Technology > Software
Bing: The sound of Microsoft getting a lift
...The ultimate performance of Bing depends on the extent to which it generates more trial through its extensive launch campaign and whether it retains... Read more
Jun 10, 2009
silicon.com > Technology > Software
IE6 giving users Bing - whether they like it or not
...just as Microsoft plans to formally launch Bing. Among its planned promotions is a huge ad campaign as well as an event at Seattle... Read more
Jun 3, 2009
silicon.com > Technology > Software
Microsoft Live Search successor debuts: Will we soon Bing it
...executive Steve Ballmer has unveiled Bing, the company's revamped search...But, [even] if the marketing campaign is successful, will the product... Read more
May 29, 2009
silicon.com > Management > CIO Insights
Microsoft sells off ad agency Razorfish for $530m
...for Microsoft's new search engine Bing, as well as creating the online ads for the ensuing publicity campaign. The Seattle-based agency has more... Read more
Aug 10, 2009
silicon.com > Technology > Software
Microsoft to cast off Razorfish
...for Microsoft's new search engine Bing, as well as creating the online ads for the ensuing publicity campaign. The agency has more than 2... Read more
Jun 29, 2009
silicon.com > Technology > Software
Microsoft's Kumo wrestling to keep things fresh?
Searching for the answer to Google and Yahoo!... Read more
May 21, 2009
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Featured white papers
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IBM XIV® Storage System: Ease of Management Reinvented
Managing a storage system has become a costly and complicated task. The direct labour cost associated with its management is increasing. In addition, organizations incur hidden indirect costs due to slow responsiveness, ineffective utilization, and inflexibility. This paper discusses how the IBM XIV Storage System's revolutionary built-in virtualization architecture provides a way to drastically reduce the costs of managing storage systems.
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Contact Centres: Optimum service at optimum cost
Getting the balance right between meeting the inbound call expectations of busy customers and optimising telecoms costs is the goal for many ICT managers. Technology now enables far more powerful and flexible contact centre platforms to be created without the capital outlay required for conventional systems.
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Orange- customer case study
The ability to leverage location intelligence was critical to the successful rollout of our 3G network as it enabled us to identify potential customers and where they would likely use our enhanced third generation services. As our decision making process was much more informed by location-based data, we could build our network in areas that will serve our customers most effectively.
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